Built for local service businesses who need real protection, permanent citations, and proactive optimization—not a subscription treadmill.
Permanent Citations
Proactive GBP Protection
Full-Service Optimization
Yext
Built for enterprise brands managing hundreds of locations.
Creates dependency, not equity
Canceling makes listings disappear or revert
Limited to their 80-200 publisher network
Citation Model
Google Business Profile Protection
Who Is It For
Builds citations by hand that you own forever.
Proactively monitor and fix unauthorized changes.
Local service businesses ($300K – $2M)
Syncs via API that disappear when you cancel.
Lets you accept or reject after the fact.
Enterprise brands with 100+ locations.
Consistent business information across 100+ directories that you actually own, instead of API-dependent listings that disappear when you stop paying.
Google Business Profile
The single most important asset for local discovery. We optimize it, protect it from unauthorized changes, and continuously improve it based on what's working.
Citation Network
Consistent business information across 100+ directories that you actually own—no API trickery that vanishes when you stop paying.
AI Search Preparation
ChatGPT, Gemini, and Perplexity are the new search engines. We structure your data so AI can confidently recommend your business.
When “Protection” Means
Monitoring, Not Prevention
Yext markets “Match and Lock” protection. Google’s own team has
confirmed: there is no way to lock a listing from public edits.
How Yext Handles Google Business Profile Protection
YEXT
Yext monitors your Google Business Profile through their “Publisher Suggestions” system.
When someone suggests an edit to your listing—a
competitor, a random user, or Google itself—Yext
shows you the suggestion so you can accept or
reject it.
The problem? By the time you see it, the damage may already be done.
Google often auto-publishes changes that pass
their review filters before you even get notified.
If you miss the notification or don’t act fast enough,
your hours, categories, or contact info could be
wrong for days or weeks.
"Yext used to send thousands of API calls per minute to Google to rapidly override any public changes. That method no longer works the same way. There is no 'lock'—only monitoring and response."
How Olly Protects Your Google Business Profile
OLLY OLLY
We don’t just wait for notifications. Our system monitors
your Google Business Profile constantly
and automatically reverts unauthorized changes the moment they’re detected.
Competitor changed your phone number? Fixed before
your first missed call. Someone marked you as
“permanently closed”? Corrected before Google even
sends you an email.
This shifts protection from manual review to automatic
prevention. Your listing stays accurate in real time,
without constant oversight from your team.
The Difference That Matters
Yext helps you see changes after they happen.
Olly Olly fixes them before they cost you business.
See why your top locations are winning.
You have 50, 200, maybe 3,000 locations. Some franchisees are crushing
it. Others are invisible online. And corporate? Flying blind.
Franchise Dashboards
See What Your Winners Are Doing
Compare performance across every location in your network
You can compare locations side by side on
Which locations have the most reviews
Best categories
Most complete Google Business profiles
You can finally see why your top 10% are outperforming—and apply those insights everywhere.
This makes it easy to see what your top performers are doing right. It also helps you catch struggling locations early, before performance slips too far. Many platforms only confirm that listings are synced.
We help you understand what’s actually driving results — and how to repeat that success across the network.
smart grouping
Manage 3 locations or 3,000, with the same precision.
Enterprise franchise systems require flexibility at scale.
Respond to real-world
demand signals in real time
Severe weather in a specific region?
Activate relevant messaging instantly across impacted territories.
Seasonal demand shifts in key markets?
Deploy targeted content exactly where search intent is rising.
Service-specific surges in defined geographies?
Align visibility with opportunity immediately.
With intelligent grouping, you can write, schedule, and deploy content to precisely defined subsets of locations based on region, service area, climate conditions, seasonality, or custom business logic.
corporate control
Built for Corporate Standards and Local Teams
Set the standards. Let local owners execute within them.
Not every franchisee should have the same level of control. Some are marketing-savvy
operators who want to post locally. Others would rather corporate handle everything. We give you the controls to set permissions exactly how you want:
Centralized control
Corporate manages everything. Franchisees can view, but not edit.
Approval workflows
Franchisees draft posts, corporate reviews and approves before publishing.
Brand standards
Local owners can post within brand guidelines you define.
Full autonomy
Trust your best operators to manage their own visibility.
You can adjust permissions by region, performance level, or individual franchisee. One franchise. One system. Built to scale with you.
No more “black box” marketing
Every action we take, you see it happen.
Agencies often hide what they are doing. Our Work Feed is a real-time activity log.
Work Feed
Every citation built, every GBP update, every
review response—logged and visible to you
in real-time. No wondering if anything’s
actually happening.
Clear Reporting
Monthly reports that show what moved, what improved, and what we’re working on next. No vanity metrics—just the numbers that matter to your business.
Human Support
Questions? Talk to a real person who knows your account. Not a chatbot, not a help center—an actual human who can explain what’s happening and why.
