Willow Tree Painting Services & Home Improvement

Willow Tree is a family-run local company that works hard to give its customers in Florida, NY, and the surrounding areas superior service. The company takes great pleasure in its highly skilled painting, deck staining, and remarkable attention to detail, thanks to the owner’s more than 20 years of professional expertise. They are committed to providing customer-focused service since they recognize how challenging it may be to select the best crew for your painting project. Willow Tree’s crew will be at your side every step, whether your project is for interior or exterior painting, to ensure that the process is simple and convenient.

THE CHALLENGE

At the beginning of the pandemic, there was a lot of uncertainty for everyone as businesses struggled to manage an unusual scenario filled with real-world shutdowns, an almost instant switch to digital, and significant changes in customer behavior. Willow Tree was one of those companies that felt the negative effects of the crisis.

OUR STRATEGY

As a workaround, Willow Tree decided to launch a new website with Olly Olly. Website quality control and key citations were added to the initial plan, along with Google Business Profile optimization, citations submission and updates, link building, and new keyword research. During the first month, Willow Tree had 20% of keywords ranking top 1. By February 2022, the company obtained a 64% of keywords in the first position and another 14% in the Top 5 positions. They have also obtained 8.12K searches and 13 new citations.