Success Stories

How Olly Olly Helped Accent Awnings Achieve 1,000%+ ROI by Rebuilding PPC From the Ground Up

About Accent Awnings

Accent Awnings, established in 1979, is a premier awning company based in San Diego, California, specializing in residential and commercial shade solutions. With over 45 years of experience, they provide custom awning design, installation and maintenance services throughout Southern California.

Industry: Home Improvement/Awnings

Location: San Diego, CA

Employees: 15-20

Website: accentawnings.com

5.0 stars

4.8 stars

Founded with a commitment to quality craftsmanship and exceptional customer service, Accent Awnings has built a strong reputation in the San Diego market. They specialize in creating custom shade solutions that enhance both residential and commercial properties, combining functionality with aesthetic appeal.

Services offered

Retractable patio awnings: Custom retractable awnings to fit the needs of every customer, with over 150 different fabric/mesh styles and various forms of functionality to create any shade customers need.
Retractable window awnings: Unique 165-degree range of motion retractable window awnings providing varying degrees of shade, whether the sun is high in the sky or low on the horizon.
Stationary awnings: Different stationary awning models to fit customers’ style and provide the best service in the industry with trained awning professionals.
Drop shades: Outdoor roller shade solutions for customers throughout Southern California to find the right shade that works for their needs.
Awning replacements: Thousands of awning replacements and fabric services delivered since 1979, made with quality materials by Sunbrella every year.

"Before working with Olly Olly, we were struggling with a lack of communication and project management that was hindering us."

Erica Cross Marketing Manager

The Challenge

Years of “Set-and-Forget” Management Led to Wasted Ad Spend

In 2022, Erica Cross joined Accent Awnings as Marketing Manager and discovered their Google Ads account needed serious attention. Despite the company’s solid local presence since 1979, years of neglected PPC management had created significant problems. Overuse of broad-match keywords meant ads were firing on irrelevant searches, rapidly burning through budget with click-through rates below 2% and conversion rates under 1%.

Poorly structured ad groups lumped every awning type together, creating generic ads with low relevance that drove down Quality Scores and drove up cost-per-click. The account relied on outdated extended text ads, missing opportunities with Google’s newer, higher-performing Responsive Search Ads.

The Solution

Strategic PPC Overhaul with Precision Targeting

Accent Awnings partnered with Olly Olly to completely overhaul their paid advertising strategy. The team restructured ad groups by awning type (window, patio, commercial) so ads matched exactly what prospects were searching for. They refined the keyword strategy with a balanced mix of broad, phrase and exact match keywords, paired with a robust negative keyword list to filter out irrelevant traffic.

The campaign incorporated Responsive Search Ads with dynamic assets to serve the most relevant headlines and descriptions based on user queries. Through Auction Insights optimization, they monitored and adjusted bids to out-compete both local specialists and national players in the right auctions.

“We needed weekly check-ins, timely email responses and on-time reporting, which we now have since working with Olly Olly. Specifically, over the past few years, we have watched our ROIs increase.”

The Results

From Struggling ROI to 1,000%+ Returns

In just a few months, Accent Awnings’ revamped PPC campaigns didn’t merely improve metrics; they rewrote the rulebook. The team cut cost-per-conversion to just $80.58, a whopping 50% improvement over 2023, while generating over 16,000 clicks and 800+ leads from high-intent searchers. ROI acceleration was dramatic, skyrocketing from an 820% average in Q1 to over 1,240% in May, marking two consecutive months above 1,000%.

1,000%+

ROI achieved for consecutive months

50%

reduction in cost-per-conversion to $80.58

39%

net return growth year-over-year in Q1 2025

16,000+

high-intent clicks generated

800+

qualified leads from PPC campaigns

21.42%

impression share in core auctions, twice that of Amazon

1,240% ROI? Accent Awnings Did It With Their Google Ads Revamp

Broad keywords triggering irrelevant clicks, generic ads that didn’t convert and conversion rates barely scraping 1%… Accent Awnings’ Google Ads were a money pit. After a full PPC rebuild with Olly Olly, they cut costs by 50%, outranked Amazon in auctions and hit 1,240% ROI. Sometimes, the smartest move is a total reset.

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