Insights 7 min read

The SERP in 2026: Trying to Make Sense of the Nonsensical

If you’ve searched for a local service recently, plumber, electrician, roofer, you’ve probably noticed something different. The business that wins and shows up first doesn’t look like the others. It is designed for action, it has buttons. Fewer steps to Call, Directions, Website. One tap and you’re connected.

Elisabeth-Spencer-2
Elisabeth Spencer
The SERP in 2026: Trying to Make Sense of the Nonsensical

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1,240% ROI? Accent Awnings Did It With Their Google Ads Revamp
1,240% ROI? Accent Awnings Did It With Their Google Ads Revamp

1,240% ROI? Accent Awnings Did It With Their Google Ads Revamp

Broad keywords triggering irrelevant clicks, generic ads that didn’t convert and conversion rates barely scraping 1%… Accent Awnings’ Google Ads were a money pit. After a full PPC rebuild with Olly Olly, they cut costs by 50%, outranked Amazon in auctions and hit 1,240% ROI. Sometimes, the smartest move is a total reset.

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Find Out How The Olly Olly App Saves Matt 40+ Hours a Month
Find Out How The Olly Olly App Saves Matt 40+ Hours a Month

Find Out How The Olly Olly App Saves Matt 40+ Hours a Month

Matt was drowning in social media management: two hours daily with barely any calls to show for it. The Olly Olly app cut his posting time to just 15 minutes while boosting inbound calls by 80% in a single month. The secret? Letting AI handle the heavy lifting so Matt could focus on clearing drains, not chasing likes.

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From Invisible to Unstoppable Online: Green Oak Exteriors’ Story
From Invisible to Unstoppable Online: Green Oak Exteriors’ Story

From Invisible to Unstoppable Online: Green Oak Exteriors’ Story

Green Oak Exteriors had it all – decades of experience, certifications, and impeccable craftsmanship – but still struggled to get found online. One strategic Local Service Ads campaign flipped the script: 51 high-quality leads in 30 days and top placement in local search. Great work deserves great visibility, and LSA got them there.

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Marketing Strategy

Guides and ideas to build smarter, more effective marketing plans for your service business.

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Your LSA Cost Per Lead Is Lying to You
Google Business Profile 9 min read

Your LSA Cost Per Lead Is Lying to You

Every contractor running Local Service Ads watches the same number. Cost per lead. Google puts it right in the dashboard, it is easy to find,...

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