Kaleb’s Story: How This Pest Control Business Skyrocketed with the Olly Olly App
About the Business
Kaleb runs a locally owned pest control business serving Southwest Missouri. His business specialize in providing effective treatments for the most common pests found in the Ozarks. From termite treatments to general pest sprays, they are confident that with their knowledge and expertise they can eradicate any pest problem.
Industry:Pest Control
Location:Springfield, MO
Employees:1
The Challenge
Zero Online Credibility
Kaleb, owner of a local pest control business, faced a major hurdle: his strong reputation offline wasn’t translating online. Despite offering excellent service, his company’s Google Business Profile had zero reviews, making it impossible for potential customers to trust his business.
On top of that, his website wasn’t ranking for critical keywords like “pest control”, leaving him invisible in search results. With low inbound calls and stagnant lead generation, scaling the business felt out of reach. Kaleb needed a solution that would quickly boost credibility, increase visibility, and bring in new customers.
The Solution
Reputation + SEO: A Two-Pronged Strategy
Kaleb partnered with Olly Olly and immediately activated the app’s automated review request feature. In just one day, he sent out 13 review invitations to past customers, laying the foundation for a strong online reputation. Meanwhile, the Olly Olly team executed a comprehensive on-page SEO strategy to improve visibility. They optimized service pages, added high-intent keywords, refined metadata, and aligned content with search demand. Local citations across major directories further strengthened Kaleb’s business authority.
The combination of review generation, SEO optimization, and local citations gave Kaleb the edge he needed to stand out in a competitive industry and start attracting qualified inbound leads.
The Results
From Invisible Online to Market Leader
The transformation was dramatic. Within just one month, Kaleb’s business went from having no online presence to earning a perfect five-star reputation, instantly building trust with prospective customers. His website rankings surged, with over 15 high-intent keywords landing on Google’s first page. Search visibility improved almost overnight, as his business jumped from rank 40 to rank 2 for competitive pest control terms in only a week. With this stronger reputation and visibility, Kaleb experienced a noticeable surge in inquiries and phone calls from new customers.
Kaleb’s story is proof of what’s possible with the right tools. By combining online reputation management and local SEO, Olly Olly helped him build trust, dominate search rankings, and drive measurable growth—all with minimal effort.
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