Success Stories

How Olly Olly Helped Discreet Pest Soar to 10× Revenue With Local SEO & LSA

About Discreet Pest and Wildlife Services, Inc.

Discreet Pest and Wildlife Services, Inc., established in Burlington, Massachusetts, specializes in comprehensive pest control and wildlife management solutions. The company provides professional, discreet services to residential and commercial clients throughout the Greater Boston area, focusing on humane wildlife removal and effective pest elimination.

Industry: Pest Control

Location: Burlington, MA

Employees: 2

Website: discreetpest.com

5.0 stars

4.8 stars

Founded with a commitment to providing top-notch pest removal and wildlife management services, Discreet Pest has built a reputation for professional, reliable solutions in the Burlington area. They specialize in humane wildlife control and comprehensive pest management, serving both residential and commercial clients with discretion and expertise.

Services offered

Residential pest control: Comprehensive pest elimination services for homes, including inspection, treatment and prevention strategies for common household pests.
Wildlife management: Humane wildlife removal and exclusion services for animals like raccoons, squirrels, bats and other nuisance wildlife.
Commercial pest services: Professional pest control solutions for businesses, restaurants and commercial properties with ongoing maintenance programs.
WIP services: Tailored wildlife animal control for clients who demand privacy, precision and premium results.

We felt like we were getting the short end of the stick despite offering the best service in town.

Alicia Badolato Owner

The Challenge

Top-Notch Service, But Invisible Online

Alicia Badolato, owner of Discreet Pest and Wildlife Services, knew her team delivered exceptional pest removal and wildlife management services. However, their online presence wasn’t reflecting their quality. The company faced significant digital marketing challenges that were directly impacting their business growth. Their website saw stagnant visits month after month, generating very few leads.

This low traffic and poor online engagement meant the phone stayed quiet, despite their reputation for offering the best service in town. The mounting frustration was affecting team morale and limiting their ability to reach potential customers who needed their services.

The Solution

Comprehensive Local SEO & LSA Strategy

Olly Olly crafted a comprehensive strategy based on both search engine optimization (SEO) and Local Service Ads (LSA), rolled out systematically over several months. The website received a complete makeover with SEO optimization, featuring redesigned pages for clarity and mobile responsiveness, researched and integrated high-intent local keywords, refined metadata and header structure for maximum crawlability.

The team created helpful content, including actionable guides and blog posts addressing common pest and wildlife questions, establishing Discreet Pest as a trusted local authority. Google Local Services Ads were launched with targeted campaigns capturing ready-to-hire homeowners and businesses, with bids set to maximize ROI on every click.

“Be patient—the 3–5 month wait is totally worth it. Olly Olly delivers, and the results speak for themselves!”

The Results

From Stagnant Traffic to 10× Revenue Growth

In just six months, Discreet Pest achieved a remarkable transformation across all key metrics. The comprehensive SEO and LSA strategy delivered dramatic improvements that directly translated to business growth. Organic website traffic increased by an astounding 2,671%, bringing qualified prospects to their site consistently.

The campaign generated 64 qualified leads, with 20 coming directly from Local Services Ads, representing high-intent customers ready to hire. Most importantly, this digital transformation resulted in 10× revenue growth, enabling the company to fund new hires and streamline operations.

2,671%

increase in organic website traffic

64

qualified leads generated in 6 months

10×

revenue growth funding expansion

20

leads directly from Local Services Ads

100%

improvement in search visibility

Top 3

local search rankings for key pest control terms

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