Success Stories

How Olly Olly Helped Fairway Junk Removal Turn LSA into 85% of Their Leads in 3 Months

About Fairway Junk Removal

Fairway Junk Removal, established with over 25 years of experience, is a company based in Kings Park, NY, specializing in comprehensive junk removal and demolition services. They provide reliable, fast service with five-star ratings across Google, Angi and HomeAdvisor, serving residential and commercial clients throughout Long Island.

Industry: Junk Removal

Location: Kings Park, NY

Website: fairwayjunkremoval.com

5.0 stars

4.9 stars

Founded with a mission to provide fast, reliable and professional junk removal services, Fairway Junk Removal has become a trusted name in Long Island’s waste management industry. With over 25 years of combined experience, they’ve built a rock-solid reputation for tackling everything from residential cleanouts to commercial demolition projects with speed and care.

Services offered

Residential Junk Removal: Comprehensive junk removal services covering furniture removal, garage cleanouts, estate cleanouts and yard cleanup services throughout Kings Park, NY and Long Island area.
Commercial Junk Removal: Specialized services tailored for business environments, including office cleanouts, apartment cleanout services and commercial construction cleanup for businesses of all sizes.
Residential & Commercial Demolition: Expert demolition services from kitchens to pools, small structure demolition including shed and garage demolition, with swift response times and decades of experience.
Specialty Services: Appliance removal, furniture removal, piano removal, hoarding cleanup and basement cleanout services with trucks that hold up to 15 cubic yards and lift gates for heavy items.

Partnering with Olly Olly has been a game-changer.

Their guidance with LSA ads has helped us consistently generate high-quality leads and grow our local presence.

John Elarde Business Owner

The Challenge

From Solid Reputation to Struggling Visibility

John Elarde, the owner of Fairway Junk Removal in Kings Park, NY, had spent 25+ years building a rock-solid reputation. His crew was fast, reliable and five-star rated across Google, Angi and HomeAdvisor. But despite offering top-tier service, the phone just wasn’t ringing enough.

Most days, calls trickled in. Search visibility was low. And even though they offered in-demand services like estate cleanouts and commercial demolition, Fairway Junk Removal wasn’t showing up where it counted: at the top of local Google searches.Most days, calls trickled in. Search visibility was low. And even though they offered in-demand services like estate cleanouts and commercial demolition, Fairway Junk Removal wasn’t showing up where it counted: at the top of local Google searches.

The Solution

Turning Local Services Ads into a Lead Generation Machine

In March 2025, John partnered with Olly Olly to flip the script. Together, we launched a hyper-targeted Local Services Ads (LSA) campaign across Long Island. The goal? Get Fairway Junk Removal to the very top of Google and keep it there.

With Olly Olly’s LSA management, John was able to optimize their listing to consistently appear in premium ad slots using a pay-per-lead strategy focused on real, qualified leads, not random clicks. The platform provided daily monitoring and spam filtering to stay on top of performance and filter out junk traffic, while offering full transparency so John could see every lead and every dollar at work.

“Thanks to their support, we’ve been able to scale faster and connect with more customers in our service area.”

The Results

From Crickets to Calls: LSA Becomes the #1 Lead Source

In just 3 months, LSA became Fairway Junk Removal’s #1 lead source, driving more business than all other channels combined. John’s phone went from barely ringing to consistently generating qualified leads throughout Long Island. The transformation was immediate and sustainable, with LSA delivering the visibility and lead volume that 25+ years of reputation-building deserved.

85%

of all new leads came from LSA campaigns

95.75%

Top Impression Rate for premium ad visibility

40.75%

Absolute Top Impression Rate outranking competitors

$74.15

average cost per lead – well below industry standards

80%

of leads were high-value phone call

3x

more leads than previous lead generation efforts

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