All articles from Marketing (9)
Marketing Strategy
5 min read
How to Put a Trademark on a Logo: Everything You Need to Know
Trademarking your logo secures your brand with exclusive rights, legal protection, and nationwide recognition. While basic rights start when you use your logo, federal registration...
Increase Sales
4 min read
Maximize Conversions with an Optimized Google Business Profile Description
Most local businesses focus on collecting reviews or uploading photos. But there’s another powerful conversion tool that often goes overlooked: their Google Business Profile description.
Marketing Strategy
11 min read
How Does Service Area Work in Google Business Profile?
Your Google Business Profile (GBP) is one of the most powerful tools for getting found locally—whether you run a storefront or travel to customers. Verifying...
Website & Conversions
6 min read
Why “One-Stop-Shop” Companies Are Killing Your Home Service Franchise Marketing Strategy
Many home service franchises are drawn to marketing agencies that brand themselves as "franchise experts." Problem: relying on a single vendor can introduce hidden risks...
Blog
5 min read
Branding 101: Eye-Opening Facts Every Business Owner Should Know
A consistent brand isn't just a logo—it can increase revenue by 23%. This 101 guide breaks down the basics of brand identity, voice, and personality...
Blog
9 min read
Your Business’s Story in Six Words or Less: Why Slogans Matter
"Just Do It." "I'm Lovin' It." Slogans aren't just for global brands. A great tagline makes your small business more memorable and trustworthy. Learn the...
Website & Conversions
7 min read
How to Take Great Photos for Your Business Without Hiring a Professional
A picture is worth a thousand words, and in marketing, even more. Images are key for your website, social media, and other marketing channels.
Blog
7 min read
How (and When) to Ask for Online Reviews
You know you need more reviews, but how do you get them? This guide shows you how to ask for customer reviews (without being pushy)...
Blog
6 min read
10 Tips for an Effective Funeral Home Marketing Strategy
How do you market a funeral home with compassion? This guide offers 10 respectful strategies—from your website and SEO to direct mail—to build trust and...