All articles from Benoît Jacquelin
Social Media & Ads
25 min read
Stand Out, Connect and Convert: Your Playbook for Small Business Success on Social Media in 2026
Social media doesn’t have to be overwhelming. With the right strategies, Facebook and Instagram can boost local calls, visibility, and community engagement.
SEO Basics
6 min read
Small Business Bookkeeping: An Easy Quick-Start Guide for 2026
Trying to figure out small business bookkeeping? You’re not alone. Getting your books in order in 2026 is easier than ever, here’s how.
Insights
6 min read
Can ChatGPT Be Used in Local SEO? What Businesses Need to Know in 2026 UPDATED
We’ve been getting this question more and more often. The answer is yes. Here’s why and how you can make the most of it as...
Tutorials
4 min read
Women-Owned Small Business Certification: How to Get Certified in 2026
Being certified as a women-owned small business (WOSB) in the U.S. can open doors to valuable resources and new growth opportunities. In this guide, we...
Social Media & Ads
7 min read
Social Media for Small Business: How to Stand Out in 2026
Social media doesn’t have to be complicated or time-consuming! A robust social media strategy for small businesses can turn your online presence into a powerful...
Blog
7 min read
Are Your Vehicle Listing Ads Really Driving Quality Leads?
Your PMax clicks are high, but your leads are junk. You're probably paying for bot traffic. Learn the 4 GA4 checks to spot and block...
Blog
7 min read
Google Local Service Ads Cost: 7 Reasons You May Be Charged for a Lead (And How to Avoid Them)
Using Local Service Ads to reach local customers? Smart move! But watch out, quirks in Google’s system can drive up costs unexpectedly.
Website & Conversions
5 min read
Your About Us Page: The Heart of Your Small Business Website
Your "About Us" page is perhaps the most important part of your website. It might not seem like a big deal, but it can make...
Insights
5 min read
What Is a Primary Location in Local SEO? And Why Should You Optimize for One?
Google relies on your primary location—the city and address tied to your business—to understand where you operate. By optimizing this spot first, you boost visibility...