All articles from Benoît Jacquelin
Blog
7 min read
Are Your Vehicle Listing Ads Really Driving Quality Leads?
Your PMax clicks are high, but your leads are junk. You're probably paying for bot traffic. Learn the 4 GA4 checks to spot and block...
Blog
7 min read
Google Local Service Ads Cost: 7 Reasons You May Be Charged for a Lead (And How to Avoid Them)
Using Local Service Ads to reach local customers? Smart move! But watch out, quirks in Google’s system can drive up costs unexpectedly.
SEO Basics
6 min read
Small Business Bookkeeping: An Easy Quick-Start Guide for 2025
Trying to figure out small business bookkeeping? You’re not alone. Getting your books in order in 2025 is easier than ever, here’s how.
Insights
6 min read
Can ChatGPT Be Used in Local SEO? What Businesses Need to Know in 2025
We’ve been getting this question more and more often. The answer is yes. Here’s why and how you can make the most of it as...
Website & Conversions
5 min read
Your About Us Page: The Heart of Your Small Business Website
Your "About Us" page is perhaps the most important part of your website. It might not seem like a big deal, but it can make...
Insights
5 min read
What Is a Primary Location in Local SEO? And Why Should You Optimize for One?
Google relies on your primary location—the city and address tied to your business—to understand where you operate. By optimizing this spot first, you boost visibility...
Marketing Strategy
5 min read
How to Put a Trademark on a Logo: Everything You Need to Know
Trademarking your logo secures your brand with exclusive rights, legal protection, and nationwide recognition. While basic rights start when you use your logo, federal registration...
Website & Conversions
6 min read
Why “One-Stop-Shop” Companies Are Killing Your Home Service Franchise Marketing Strategy
Many home service franchises are drawn to marketing agencies that brand themselves as "franchise experts." Problem: relying on a single vendor can introduce hidden risks...
SEO Basics
8 min read
Franchise SEO Done Right: How to Rank Nationally and Locally Without Competing Against Your Own Locations
Franchise SEO isn’t just about getting your website to rank; it’s about building a system where BOTH your overall brand and every local franchisee thrive...