All articles from Benoît Jacquelin
Social Media & Ads
7 min read
How Many Social Media Platforms Should a Business Use?
Managing social media can feel overwhelming. Instead of trying to be everywhere, discover how many platforms your small business should focus on.
Google Business Profile
5 min read
Business Not Showing Up on Apple Maps? Here’s How to Fix It
Frustrated your business doesn’t show on Apple Maps while a subcontractor does? Learn why it happens and how to get your business ranking properly.
SEO Basics
5 min read
How to Optimize for Voice Search for Siri, Google and Alexa?
Imagine your business being the answer when someone asks their phone, “Who’s the best plumber near me?” Learn how to show up in voice searches...
Social Media & Ads
25 min read
Stand Out, Connect and Convert: Your Playbook for Small Business Success on Social Media in 2025
Social media doesn’t have to be overwhelming. With the right strategies, Facebook and Instagram can boost local calls, visibility, and community engagement.
SEO Basics
8 min read
Trying to Name a Local Business? Here’s How to Pick the Best One
Choosing your local business name is crucial, it helps customers find you online and boosts local search visibility. Here’s how to pick the right name.
Website & Conversions
4 min read
Why You Should Start with a Website Photo Gallery of Only 30 Photos
Showcasing every project is tempting, but too many images hurt UX and SEO. Start with 30 high-quality photos for impact and performance balance.
Website & Conversions
5 min read
Why Your Small Business Needs a New Website
You might already have a website for your business. So, “Why launch a new one?” you wonder. A strategic refresh can boost SEO, tighten security...
Increase Sales
3 min read
Why Your New Website Isn’t Showing Up How You’d Expect It in Search Engines
Google won’t surface the pages you published and Bing still lists your old website? We get how frustrating this is. Here’s why search engines behave...
SEO Basics
6 min read
Yoast SEO Plugin: Useful Tool, but Only One Piece of the SEO-Puzzle
Most agencies rely on SEO plugins, like Yoast, for on-page optimization. At Olly Olly, we use it too, but it’s just one piece of a...