All articles from Elisabeth Spencer
Google Business Profile
14 min read
BREAKING: Google Is Pulling Social Posts Onto Your Business Profile — And Inactive Businesses Are Falling Out of the Top Spots
Your latest social media post is now competing with reviews and photos as the first thing prospects see on Google. Businesses holding the top of...
Blog
7 min read
The SERP in 2026: Trying to Make Sense of the Nonsensical
If you’ve searched for a local service recently, plumber, electrician, roofer, you’ve probably noticed something different. The business that wins and shows up first doesn’t...
Increase Sales
5 min read
The Truth About Google Local Services Ads: How the Algorithm Really Works (and Why Your Phone Might Not Be Ringing)
Not getting LSA calls? Google doesn't rank by budget, it ranks by trust. This guide shows how to fix your responsiveness and review velocity to...
Google Business Profile
11 min read
Why Your Competitors Keep Showing Up First on Google (And What You Can Do About It)
Your competitors aren't better, they're just playing the Google game. This guide reveals the 4 "signals" (Content, Reviews, Completeness & Engagement) you need to master...
Google Business Profile
16 min read
Why Did My GBP Ranking Drop Overnight? (2025 Recovery Guide)
Your GBP ranking vanished. Was it a suspension, an algorithm update, or a competitor attack? This guide is your diagnostic checklist to find the real...
Google Business Profile
8 min read
How to Upload Photos to Your Google Business Profile the Right Way (The Modern SEO Secret Nobody Talks About)
Did you know businesses with 100+ GBP photos get 520% more calls? But it's not just quantity. Learn how to upload photos Google's AI reads...
Blog
7 min read
How Many Reviews Do I Need to Start Ranking on Google? (The Magic Numbers That Change Everything)
Is there a 'magic number' of reviews to rank on Google? Yes. This guide reveals the specific thresholds—like 5, 25, and 75+ reviews—that actually unlock...
Paid Ads
15 min read
Local Services Ads Not Showing Up? Here’s What’s Going On
When your LSAs disappear overnight, it feels like Google pulled the plug for no reason. The truth is, there’s always something behind it. This guide...
Google Business Profile
10 min read
Should I Add Keywords to My Business Name on Google? (Hint: Don’t Make This Costly Mistake)
"Should I add 'Best Plumber in Chicago' to my business name on Google to rank higher?" If you've ever asked yourself this question, you're not...