All articles from Insights (8)
Insights
13 min read
What I Need to Know About What Google Is Doing, and What Olly Olly Is Doing About It
If you run a local home services business and you've been hearing a lot of noise about Google lately, you're not crazy. Something real has...
Insights
6 min read
How to Dispute a Bad Google LSA Lead in 2026 (And Why You Mostly Can’t)
Google removed manual lead disputes in 2024, replacing them with an automated system that often misses the mark. Learn how the automated credit system works,...
Blog
7 min read
The SERP in 2026: Trying to Make Sense of the Nonsensical
If you’ve searched for a local service recently, plumber, electrician, roofer, you’ve probably noticed something different. The business that wins and shows up first doesn’t...
Insights
6 min read
Can ChatGPT Be Used in Local SEO? What Businesses Need to Know in 2026 UPDATED
We’ve been getting this question more and more often. The answer is yes. Here’s why and how you can make the most of it as...
Increase Sales
5 min read
The Truth About Google Local Services Ads: How the Algorithm Really Works (and Why Your Phone Might Not Be Ringing)
Not getting LSA calls? Google doesn't rank by budget, it ranks by trust. This guide shows how to fix your responsiveness and review velocity to...
Insights
11 min read
How to Choose the Right Google Categories for Business Profiles
Stop confusing Google. Learn the difference between "Categories" (what you ARE) and "Services" (what you DO). This is the key to choosing 1-3 focused categories...
Insights
5 min read
What Is a Primary Location in Local SEO? And Why Should You Optimize for One?
Google relies on your primary location—the city and address tied to your business—to understand where you operate. By optimizing this spot first, you boost visibility...
Insights
7 min read
What Is Considered a Small Business? Definition, Criteria & Benefits
If you own a small business, you’re in great company—over 34.8 million small businesses operate in the US, representing an astounding 99.9% of all US...