All articles from Marketing Strategy (19)
Google Business Profile
6 min read
What LSA Leads Cost for Tree and Lawn Care Right Now
Most of the advice on Local Services Ads comes from people who haven't actually run them. We pulled 60 days of real spend data from...
Google Business Profile
6 min read
Is Google LSA Actually Worth It for Your Trade? Run the Numbers.
Everyone's pitching Local Services Ads to trades right now, HVAC, plumbing, roofing, electrical, you name it. Before you hand Google a card, there's one calculation...
Insights
13 min read
What I Need to Know About What Google Is Doing, and What Olly Olly Is Doing About It
If you run a local home services business and you've been hearing a lot of noise about Google lately, you're not crazy. Something real has...
Google Business Profile
9 min read
Your LSA Cost Per Lead Is Lying to You
Every contractor running Local Service Ads watches the same number. Cost per lead. Google puts it right in the dashboard, it is easy to find,...
Insights
6 min read
How to Dispute a Bad Google LSA Lead in 2026 (And Why You Mostly Can’t)
Google removed manual lead disputes in 2024, replacing them with an automated system that often misses the mark. Learn how the automated credit system works,...
Blog
7 min read
The SERP in 2026: Trying to Make Sense of the Nonsensical
If you’ve searched for a local service recently, plumber, electrician, roofer, you’ve probably noticed something different. The business that wins and shows up first doesn’t...
Google Business Profile
11 min read
How Does Service Area Work in Google Business Profile?
Your Google Business Profile (GBP) is one of the most powerful tools for getting found locally whether you run a storefront or travel to customers....
Marketing Strategy
11 min read
Is Your Business Working You to Death? 5 Marketing Tasks You Can Automate Today
Spending 10-15 hours a week on manual marketing? Here are 5 critical tasks you can automate right now - and finally get back to running...
Marketing Strategy
7 min read
ChatGPT Is Adding Ads. Here’s What Small Businesses Should Actually Do About It
OpenAI is testing ads in ChatGPT, but should local businesses bite? Skip the hype and learn why becoming the organic "AI answer" beats paying for...