Local SEO ensures that your business appears as high up in the search results as possible when someone searches for keywords related to your brand or products. A local SEO strategy is important because it allows you to be found by potential customers searching for businesses like yours. With more than 80% of web traffic coming from search engines such as Google and Bing, business owners must ensure their website shows up on these search engines.
However, it’s not enough to just have a website: if you want to be found by potential customers in your area, you’ll need to optimize your website and make sure it’s easy for people to find you online. If they don’t find you when they search for “plumbers near me,” they might call someone else or hire one who shows up first in Google Search results—and neither one will be good for business!
Local SEO differs from regular SEO because it focuses on finding relevant keywords for a specific location (such as “plumber”). It also includes using maps and mapping tools like Google My Business or Bing Places For Business.
What Makes an Effective Local SEO Strategy
It’s important to understand that local SEO solutions aren’t one-size-fits-all and should be tailored to the individual needs of your business.
However, a good local SEO strategy should always include the following:
- Keyword research: the words you want to rank for in search results
- On-page optimization: making sure your website contains all the necessary information for Google to find it and rank it
- Off-page optimization: making sure that other websites are linking back to yours so that Google knows it’s worth ranking
- A customized plan based on your goals and budget
Here are some reasons why local SEO is so vital:
- It helps you stand out on search engines
- It positions you as an expert in your field
- It increases trust between you and potential customers
- It builds brand recognition in your local area
- It drives traffic from new customers who are ready to do business
Free Resources to Improve Your Local SEO Strategy
If you’re a business owner, mastering the basics of local SEO can set you apart from the competition. This knowledge not only enhances your professional standing but also adds value to your business. Here’s how you can implement the best local SEO strategy using the following resources:
- Moz Blog’s Local Column (Free)
- Local University (Free/Paid)
- Whitespark’s Local Search Ranking Factors Survey (Free)
- Whitespark’s Local Rank Tracker (Paid)
- MobileMoxie’s SERPerator (Free/Paid)
- Whitespark’s Review Link Generator (Free)
- GMBSpy Chrome Extension (Free)
- GMB Everywhere (Free)
- Moz’s Check Presence Tool (Free)
This list might go on forever, so we’ll stop here, hoping you’ll add some useful tools to your SEO arsenal.
Trust the Local SEO Experts
When it comes to local SEO, there are a lot of moving parts. But with the right strategy and company behind your business, you can ensure that every part of your local SEO works in unison to drive more customers to your business.
At Olly Olly, we specialize in local SEO services for small businesses like yours. We can help you create an effective strategy for ranking well in local search results so that more people find you when looking for a service near them.
Don’t wait around to discover how to upgrade your local SEO strategy! Reach out for a free quote! We’re more than happy to help.