All articles from Digital Marketing (51)
Google Business Profile
6 min read
What LSA Leads Cost for Tree and Lawn Care Right Now
Most of the advice on Local Services Ads comes from people who haven't actually run them. We pulled 60 days of real spend data from...
Google Business Profile
6 min read
Is Google LSA Actually Worth It for Your Trade? Run the Numbers.
Everyone's pitching Local Services Ads to trades right now, HVAC, plumbing, roofing, electrical, you name it. Before you hand Google a card, there's one calculation...
Insights
13 min read
What I Need to Know About What Google Is Doing, and What Olly Olly Is Doing About It
If you run a local home services business and you've been hearing a lot of noise about Google lately, you're not crazy. Something real has...
Blog
8 min read
How Many Reviews Do I Need to Start Ranking on Google? (The Magic Numbers That Change Everything)
Is there a 'magic number' of reviews to rank on Google? Yes. This guide reveals the specific thresholds like 5, 25, and 75+ reviews that...
Google Business Profile
14 min read
BREAKING: Google Is Pulling Social Posts Onto Your Business Profile and Inactive Businesses Are Falling Out of the Top Spots
Your latest social media post is now competing with reviews and photos as the first thing prospects see on Google. Businesses holding the top of...
Blog
7 min read
The SERP in 2026: Trying to Make Sense of the Nonsensical
If you’ve searched for a local service recently, plumber, electrician, roofer, you’ve probably noticed something different. The business that wins and shows up first doesn’t...
Social Media & Ads
25 min read
Stand Out, Connect and Convert: Your Playbook for Small Business Success on Social Media in 2026
Social media doesn’t have to be overwhelming. With the right strategies, Facebook and Instagram can boost local calls, visibility, and community engagement.
Tutorials
8 min read
How to Optimize Your Google Business Profile Services in 2026 UPDATED
Optimizing your Google Business Profile services is one of the most effective ways to improve local visibility and attract local customers. A properly optimized profile...
SEO Basics
6 min read
Small Business Bookkeeping: An Easy Quick-Start Guide for 2026
Trying to figure out small business bookkeeping? You’re not alone. Getting your books in order in 2026 is easier than ever, here’s how.