Turn Google Local services ads into
a reliable lead channel.
Whether you’re brand new to Google Local Service Ads or you tried them once and gave up, here’s the truth: LSA works. It just doesn’t work the way most people run it. That’s what we fix.
First, what is LSA?
In simple terms
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The absolute top of Google, every time.
Local Service Ads are the ads that show up at the very top of Google when someone searches for a local service. Above the regular ads, above the map, above everything.
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A Google Verified badge next your name.
They have the green “Google Verified” or “Google Screened” checkmark next to your business name.
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Pay for leads, not clicks.
You don’t pay per click. You pay per lead, meaning Google only charges you when someone actually calls or messages you
Sounds great, and it can be. But LSA only works if you set it up right, and most businesses don't.
Why Local services ads “doesn’t work” for most people
If you’ve tried LSA and quit, you probably experienced these issues
- Some of the leads were junk. Wrong number, spam, services you don't offer
- The good leads ghosted because the callback came two hours too late
- You weren't sure if the leads you got were actually worth what Google charged you
- You couldn't tell why some weeks were busy and others were dead
None of that is your fault. LSA is a real channel, but it’s a channel that punishes businesses that aren’t set up to handle it well. And nobody tells you that going in.
That’s what we built Olly Olly LSA Manager
What we do that nobody else does
Most LSA services handle the technical side. Bids, categories, disputes. We do all of that too.
But the bigger opportunity is what happens outside the Google account. How your team answers the phone. Whether your listing reflects what you actually do. When and how you respond to leads. That is where most businesses leave money on the table.
Your LSA performance is not just your bid. It is how your entire operation handles the leads Google sends you. That is what we help you get right.
What we handle for you
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We get you live, fast.
Verification, licenses, categories, geo, budget. We know what Google needs. You don't learn any of it.
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We listen to every call.
Every call, graded. Recorded, transcribed, AI-scored in minutes. One paragraph: real lead, handled well, converted. No 40-minute recordings.
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We grade every lead.
Spam, wrong numbers, services you don't offer. Every call gets rated, so Google learns what a real job looks like and your budget stops chasing junk.
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We feed Google's algorithm.
Every lead, rated. LSA's thumbs up/down feeds Google's algorithm. Google's pay-per-lead, so they reward advertisers who give clear signal. We rate every call. After 60 days, the leads look different.
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We keep your listings tight.
Your LSA, your Google Business Profile, your website. All three need to match or Google quietly deprioritizes you. We monitor all three daily and fix mismatches before Google sees them.
How we help you optimize your business
This is the part that makes you better, not just your campaign. We watch the patterns in your calls, your response times, your reviews, and your inbound mix, and we tell you the things only you can fix.
A real week’s worth of what this looks like:
Mon 12:34PM
5 missed calls this week
Review your phone coverage. Three of those came in during the lunch hour.
Mon 4:12PM
After-hours calls up 40%
Time to consider a 24/7 intake line. You're losing real emergency work to the next listing down.
Tue 9:41AM
Demand for a service you don't offer
3 calls for gas line work came in this month. If you'd want that work, it's worth adding to your services list.
Thu 11:12AM
Your response time has slowed down
Average call response time slipped 20% this month. It might be worth a quick check in with your team to find out what changed.
Fri 11:59AM
Review velocity dropped to one per month
Google rewards recent reviews. Time to push a request campaign to your last 30 happy customers.
Why this works
LSA rewards discipline, not budget.
The businesses winning on Local Service Ads are not the ones spending the most. They are the ones who answer fast, follow up consistently, collect reviews steadily, and tell Google which leads are worth sending more of.
Google rewards reachability, responsiveness, and real feedback on every lead. Treat those as a routine and you win more leads at a lower cost over time.
That is not a marketing problem. That is an operational one. And that is what we help you build.
Who this is for
Built for any local business where the phone is your storefront.
Whether you are already running on Google leads, have never tried LSA, or gave up on it the first time around, this was built for you.
Home Services
- Roofers
- Plumbers
- Electricians
- HVAC
- Landscapers
- Junk haulers
- Construction
- Tree Services
Legal Services
- Personal Injury Attorneys
- Family Law
- Estate Planning
- Criminal Defense
Financial Services
- Financial Advisors
- Accountants
- Tax Preparers
Real Estate
- Agents
- Brokers
- Property Managers
Health and Wellness Providers
- That LSA supports in your area
You'll get the most out of LSA if you
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Already have a Google Business Profile that’s at least somewhat established
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Don’t have time (or interest) in becoming an LSA expert yourself
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Have a few real reviews from actual customers
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Want a paid channel that’s lower risk than traditional PPC
LSA is probably not the right fit for you
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Are not in one of Google’s approved LSA industries
(home services, legal, real estate, health, and a few others) -
Cannot answer the phone fast when leads call, since LSA ranks you by response speed
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Are not licensed, insured, and able to pass Google’s background check
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Have fewer than a handful of Google reviews to compete with established players in your area
What you get
Every LSA Manager customer gets
Available as a standalone or as part of a bundle with our SEO and website services.
Real-time lead inbox in your Olly Olly dashboard
Monthly insights on your team, hours, and listing.
Weekly optimization and a clear next-action plan
Alerts when something needs your attention.
Full LSA setup, verification, and approval support
Service area, category, and bidding configuration
Automatic lead ratings and credit advocacy
Every LSA conversation summarized for you
"I tried Local Service Ads and it didn't work for me."
We hear this a lot. Almost every time, one of these is true:
The setup was wrong
Categories, service area, or budget were off from day one
We set up your LSA correctly
We configure categories, service area, and budget around the jobs you want.
Bad leads kept coming in
Bad leads kept coming in They weren't rated, so Google never learned the difference and kept sending more of them.
We flag and dispute bad leads
We flag and rate every lead We grade lead quality and send the feedback to Google, so your targeting gets sharper and the junk gets rarer.
Call were missed or mishandled
Google quietly reduced visibility when leads weren’t handled well.
We make every call actionable
We summarize, grade, and surface missed opportunities so your team can follow up faster.
Nobody has time to manage LSA
Leads weren’t rated, patterns were missed, and performance slipped.
We manage your LSA like an operation
We monitor performance, identify what’s broken, and tell you exactly what to do next.
We help you claim up to $1,500 in Google ad credit. And actually make it work.
Most contractors burn through their LSA credit on bad leads and a half-finished profile. We set yours up the right way, hunt down bad-lead credits, and turn calls into booked jobs.
Google credit available to new LSA advertisers. Spend threshold required.
