Angi for Contractors: Still Worth It?

How Does Angi Work for Contractors?

Angi started back in 1995 to help homeowners find trustworthy pros for home projects. It later merged with HomeAdvisor in 2017 and rebranded as Angi in 2021. The idea is simple: connect homeowners who need work done with local businesses ready to do it.

Today, Angi lists everything from plumbing and roofing to landscaping. But now that there are more competitors like Thumbtack, Houzz, and Nextdoor, a lot of contractors are asking if Angi is still worth the money.

Pros of Angi for Contractors

Angi can be helpful, especially if you’re just starting out or trying to fill slow weeks.

Leads Come Fast

Homeowners use Angi every day to find pros, so it can help you get in front of people right away. If you don’t have a strong online presence yet, Angi can help get your name out there.

Instant Visibility

You can start showing up in searches quickly, even if you don’t have a website or many reviews yet. Angi’s brand is trusted, so just being listed can make your business look more established.

Verified Reviews

Angi’s review system is well known. Verified reviews help homeowners feel confident that you’re a real, reliable business.

Profile Control

You can post photos, list your services, and show certifications. A complete profile helps you stand out against competitors.

Google Guaranteed Badge

If you qualify, Angi offers a “Google Guaranteed” badge. It gives homeowners peace of mind and can boost your credibility.

Exclusive Lead Options

Angi offers some exclusive leads, where customers contact only your business instead of several at once. These usually cost extra.

Downsides of Angi for Contractors

Angi isn’t for everyone, and there are some common frustrations among contractors.

Limited Visibility

Only paying Angi members can see your full profile or reach out. That means a homeowner might find you on Google but can’t contact you unless they’re an Angi subscriber.

Costs Add Up Fast

You’ll pay to be listed, and you may need to offer discounts to rank higher in results. Paying more doesn’t always mean better jobs, and the profit margins can shrink quickly.

Negative Reviews Hit Harder

If you don’t have many reviews yet, even one bad one can hurt your rating. And because Angi only counts reviews from paying members, it’s harder to build a strong score

Competitor Ads

Even if you have good reviews, Angi might show ads for your competitors right on your profile. That can send potential customers to another business

Discount Pressure

Only a handful of businesses per category can offer discounts, which makes competition tough. Many pros end up cutting prices to stay visible

Reputation Issues

Angi and HomeAdvisor have faced lawsuits over questionable leads and review handling. That’s made some contractors hesitant to rely on them as their main source of work

Changes to Angi Since 2021

Since rebranding, Angi has added new tools like automated messages and faster lead notifications. They’ve also pushed their “Angi Leads” and “Angi Services” programs to give contractors more options.

In 2025, Angi continues to blend more closely with HomeAdvisor. The mobile app is smoother, but lead costs are up again, and competition remains tough. Some contractors say the automation helps, while others say it hasn’t improved lead quality.

Is Angi Worth It for Contractors?

Angi offers two main ways to get work: Angi Leads and Angi Services. Both can help you fill your schedule, but they come with trade-offs.

Angi Leads

You pay for each homeowner who says they’re interested in your type of service. Leads usually cost between $25 and $120, depending on your trade and location. But remember—you’re paying for the conversation, not the job itself. Several contractors may get the same lead, so whether you win the work depends on how fast you respond and how competitive your quote is.

Angi Services

With Angi Services, Angi books the job and pays you the set rate once it’s done. There are no upfront costs, but Angi keeps a portion of the total fee. Some pros like the convenience, while others say the payout is lower than if they booked the job themselves.

In short, Angi can help fill gaps in your calendar, but it often costs more per job and gives you less control over your pricing and customer relationships. It’s best used as a short-term boost, not your main source of work.

Angi For Contractors: Final Verdict

Angi can deliver quick leads when you need them, but the costs and competition add up fast.
Once you factor in all the fees, many contractors say they spend more than $1,400 for every new customer they actually book through Angi. Compare that to investing in your own marketing—like a strong website, SEO, and good reviews—where new customers can come in for closer to $300 each.

If you’re just starting out, Angi can help you get visibility right away. But if you want steady growth and predictable results, building your own online presence gives you more control and better long-term returns.

Alternatives to Angi: Meet Olly Olly

If you’re tired of chasing shared leads and competing on price, there’s another option: Olly Olly.

Introducing Elisabeth Spencer, CEO of Olly Olly

I’m Elisabeth Spencer, and my husband is a contractor in Southern Massachusetts. I’ve seen firsthand how tough it can be to grow a business when you’re missing calls on job sites or constantly competing for the same leads. That experience inspired me to start Olly Olly, a way for contractors to get steady, exclusive leads without the stress.

Olly Olly was built for contractors who want to grow on their own terms. Instead of paying for shared leads, we help you show up where homeowners are already searching. We handle your website, SEO, and reputation so your phone keeps ringing and your business keeps moving.

Whether you need help with web design, reviews, or local marketing, we’ve got your back. With Olly Olly, you can bring in real leads that belong to you and keep full control over how your business grows.

Schedule your free strategy session today!

Other Options to Consider for Lead Generation

If you’re comparing Angi with other platforms, here’s what to expect:

Thumbtack: Pay-per-lead ($10–$50). Fast matching, but leads are shared.

HomeAdvisor: Also owned by Angi. Leads cost $15–$80, good for larger jobs, but you’ll still compete with others for each one.

Houzz: Geared toward higher-end work. You pay to advertise, and results depend on having strong photos and reviews.

Yelp: Paid ads help you appear in “near me” searches. Shared leads, so reviews and response time matter a lot.

BuildZoom: Free to join, but paying for ads improves visibility. Uses public data to connect you with customers, but lead quality varies.

Porch: Pay-per-lead ($20–$60) with a “Vetted Pro” refund option. Still a shared-lead setup.

Fast Response: The Key to Winning Shared Leads

If you do use shared-lead sites like Thumbtack or HomeAdvisor, speed matters most.

Around 35–50% of sales go to the contractor who calls first. That means a $50 lead could really cost $250 if you’re slow to respond. Set up text alerts or have someone follow up immediately—being first can make or break your results.

Not convinced by Angi for Contractors? Try Olly Olly

If you’re ready to take control of your leads instead of renting them, Olly Olly can help.

We focus on building direct, steady growth for contractors so you’re not stuck in a bidding war every week. It’s about owning your presence, getting consistent calls, and building a business that lasts.

Take Control of Your Leads

Stop competing for shared leads and start building your own pipeline with Olly Olly. Grow your business on your terms.

Schedule Your Free Strategy Session

^{Angi® is a registered trademark of Angi Inc. This post is not affiliated with or endorsed by Angi Inc.}