You’ve probably been told that your small business needs a website several times. You’ll hear that having a website is one of the most powerful marketing tools a small business can have. Or that in this day and age, not having a website makes you invisible in the online world, which means losing countless potential clients and sales.
And what are websites, anyway? Simply put, a website is a group of web pages that are identified under a common domain name. Together, these web pages give your business credibility, establish your brand, lure in organic traffic through SEO strategies, and ultimately generate leads. While all of that sounds great, are the benefits of having a website worth the investment?
As a business owner, you already have a lot on your plate. So the idea of creating a website, keeping it up to date, and following up with hundreds of leads may seem incredibly daunting. But what if having a website can also help you improve your business operations, allowing you to save time and money? This article will explore six website benefits that can help you grow your business and profits.
1. Create a Sales Pipeline
Most small businesses experience seasonal fluctuations in sales. While some months you may feel overwhelmed with the number of leads coming in, you might find yourself struggling to attract customers in others. For this reason, creating a sales pipeline is crucial. Use your website to build an email list of people who fill out your contact form or respond to your lead magnets. This way, you can stay in touch with those who’ve already shown interest in your business, and you’ll be able to nurture and convert those leads into customers when sales are slower.
2. Improve Customer’s Experience
Did you know that most people prefer getting information from a website or live chat text instead of over the phone? This is especially true for Millennials who are now old enough to do more things related to “adulting.” With this in mind, you can optimize your website to provide a meaningful experience for your audiences and guide them on the path to becoming successful leads. You can do this by creating a lead generation website that delivers the exceptional experience they’re looking for.
3. Maximize Your Staff’s Efficiency
Having a complete and well-designed website can save your staff countless hours answering the same ol’ questions like how your product or service works or why they should choose you. If your website can answer these questions, you’ll guarantee that your staff can focus their efforts further down the sales pipeline and improve overall workload management.
4. Establish Yourself as an Expert
Perhaps one of the most significant benefits of having a website is its ability to keep your clients engaged by providing them with relevant and valuable content. To do this, you’ll want to make sure that your website features a blog. You can then use your blog to answer your customer’s most common questions in a way that feels like a guide and not like you’re trying to push for a sale. You’ll not only keep your clients happy and informed, but you’ll also be able to grow your email list through subscriptions to your blog.
5. Simply Your Scheduling
If there’s one thing that small business owners can agree is precious, it’s time. Time can easily be lost in things like scheduling or confirming appointments. However, one of the main benefits of having a website is that you can use it to streamline this process by including scheduling tools or plugins to do the hard work for you. An appointment can be requested, scheduled, and confirmed in just a few clicks, resulting in an effortless process for your staff and a seamless experience for your clients. Additionally, you’ll be able to send notifications and reminders to your clients neatly and practically.
6. Streamline Your Billing Process
While the advantages of having a website are plenty, no one can deny that the digital era has simplified business processes across the board. Forget about paper invoices or keeping track of paper bills. Optimize your website with a billing system to conveniently allow your clients to pay and create a quick cash flow process for your business.
Achieve Your Business Goals With a Solid Website
While the benefits a website can provide for small businesses are incredible, you’re still an entrepreneur with a gazillion tasks to handle at the end of the day. The great news is that you don’t have to do it on your own!
Team up with us to create a website that not only takes your visitors on a memorable journey to becoming leads but also keeps them coming back for more.
For more awesome tips to get the most of your website, subscribe to our newsletter or get in touch with our team.
Article by Katy Pacheco
Born and currently based in Nicaragua, Katy’s keen attention to detail and passion for writing make her Olly Olly’s dynamic Head of Content.
Like what you read? Send Katy a message here.