Why You Should Add Google Business Profile Videos

Why Videos Matter for Your GBP

Picture this: you’re searching online for a local service—maybe a plumber or a roofer. You scroll through a few results that show standard photos of tools or a company van, but then you land on one with a short video. It’s a 30-second clip that showcases a recent project—clean, polished and exactly the kind of work you’re looking for. Suddenly, that business stands out.

People love videos because they’re easy to watch and absorb, especially when short and to the point. A video on your GBP could be the difference between someone scrolling past your business or calling you for a job.

You might be thinking this sounds complicated… but it doesn’t have to be! Your video doesn’t need to be fancy or even have sound. In fact, studies show that most videos on social media are viewed with the sound off!

What Kind of Videos Should You Upload?

Not sure what to film? Don’t worry—this isn’t about producing a movie. Think of your GBP video as a quick handshake that introduces your business and leaves a lasting impression. Here are some simple ideas:

• Give a quick overview: Film a short video (30 seconds or less) explaining what you do and why someone should choose you. It could be a walkthrough of your services or just a warm introduction to your team.
• Show off your work: Got a recent project you’re proud of? Whether it’s a kitchen renovation, a newly paved driveway or a freshly installed HVAC system, show it off in video.
• Offer a virtual tour: If you’ve got a physical location like a workshop or a showroom, give potential customers a tour. Let them see where the magic happens!
• Use text-based videos: Not comfortable being on camera? No problem. You can create videos using tools like Canva to showcase your services with text, images and even some background music.

Tips for Creating Your Video

Here are some simple tips to help you create a standout video for your GBP:

• Keep it short: Google only allows videos up to 30 seconds long (in theory), so make every second count.
• Make it relevant: Show your real business. Skip the stock footage and focus on what you actually do—this builds trust with customers.
• Stay high quality: Aim for at least 720p resolution. But if you can shoot in 1080p or 4K, go for it!
• Compress it: Google’s real limit is the file size—75MB max. If needed, use tools like VEED’s free video compressor to reduce file size without losing quality.

And remember, it’s not about perfect lighting or professional editing—what matters most is showing your real business. Nothing builds trust better than authenticity!

Understanding Video Statuses on GBP

Before diving into the upload process, it’s important to know the different statuses your video can have once you’ve uploaded it to your GBP:

• Pending: The video is in the upload or processing stage, or your profile is not verified. A pending video doesn’t show up on Google Search or Maps for customers.
• Not Approved: The video has violated Google’s policies and has been flagged. It will not appear on Google Search or Maps.
• Live: The video is visible to customers on Google Search and Maps.

Tip: It can take up to 24–48 hours before your photos and videos show up on your Business Profile.

How Can You Add Videos to Google Business Profile?

Adding a video to your Google Business Profile is quick and straightforward. Here’s how you can do it in just a few minutes:

Adding a video to your Google Business Profile is quick and straightforward. Here’s how you can do i):

On Desktop: Add a Photo or Video with Google Search

1. On your computer, open Google Search or Maps and search for your business. Alternatively, go to business.google.com and select your business.
2. To add a photo or video, click Photos and then Add photos.
3. Select your photo or video. You can choose multiple photos or videos.

Tip: You can find your uploaded photos or videos on your Business Profile.

On Mobile: Add Photos or Videos with Google Maps

1. On your mobile device, open the Google Maps app.
2. At the bottom right, tap Business.
3. To add a photo, tap More and then Add photo.
4. Select your photo or video. You can choose multiple photos or videos.
5. At the top right, tap Publish.

You can read the full guidelines in this support article from Google.

Manage and Schedule with Olly Olly’s Social Media Planner

If you’d rather focus on running your business than managing uploads, Olly Olly’s app can handle everything for you. With it, you can:

• Upload and organize all your GBP videos in one media library.
• Schedule posts to go live at optimal times.
• Get AI‑driven content suggestions—from seasonal updates to customer testimonials.

Ready to simplify your Google Business Profile videos strategy?

Try it free for 60 days today! 

FAQs

1. Can you add videos to Google Business Profile?

Yes! You can add videos directly to your Google Business Profile via the Photos tab in Google Search, Maps, the Business Profile Manager, or through external tools like the Olly Olly app. Videos must meet Google’s content guidelines and will appear alongside your photos once approved.

2. How long do GBP videos take to appear?

After uploading, videos undergo a brief review. Once approved, it can take 24–48 hours before videos show up on search and Maps.

3. How many videos should you have on your GBP?

Google imposes no strict limit. You can upload unlimited videos per location. Best practice is to have at least one video for each core service, and 2 or more to unlock the dedicated “Videos” subtab on mobile devices, helping customers find your content more easily.

Make Your Google Business Profile Stand Out With Video

A 30-second video on your profile can be the difference between being overlooked or being the first call customers make. Showcase your work, share your story and build instant trust with authentic video content.

Start With Video Today