august marketing maggiesavage


August Social Media Marketing Ideas

Need some ideas for social media posts and promotions this month? Timely social posts that celebrate special holidays or seasonal themes tend to do well when it comes to engagement. Here are some ideas that you can use to get your business’ social media following engaged in August:

National Observations for the Month of August:

Black Business Month
Motorsports Awareness Month
National Crayon Collection Month
Family Fun Month
National Eye Exam Month
National Water Quality Month
National Sandwich Month
National Picnic Month
International Peace Month

If any of these monthly observations relate to your business or resonate with your audience in some way, consider running a month-long promotion or doing a social media post just to spread awareness and get your followers talking.

August Nationally Recognized Weeks

Week-long observations are great for running promotions and contests. Try doing a social media exclusive discount promotion for National Bargain Hunting Week or an Elvis impersonation contest for Elvis Week!

August Holidays

Here is a full calendar for special days and minor holidays in August:

  • National Girlfriends Day, National Mountain Climbing Day, World Wide Web Day
  • National Ice cream Sandwich Day
  • International Beer Day, National Watermelon Day
  • International Hangover Day, Campfire Day, National Clown Day
  • Friendship Day, Sisters Day
  • Wiggle Your Toes Day
  • National Lighthouse Day
  • International Cat Day
  • National Book-Lovers Day
  • National Lazy Day, National S’mores Day
  • Son and Daughter Day
  • Middle Child’s Day
  • Lefthanders Day
  • National Creamsicle Day
  • National Relaxation Day
  • National Tell a Joke Day
  • National Thrift Shop Day
  • National Honey Bee Awareness Day, Serendipity Day, Bad Poetry Day
  • World Humanitarian Day, Aviation Day, National Potato Day
  • National Radio Day
  • Senior Citizens’ Day
  • Be an Angel Day
  • National Sponge Cake Day, Ride the Wind Day
  • National Waffle Day
  • National Banana Split Day, National Park Service Founders Day
  • Women’s Equality Day, National Dog Day,
  • Just Because Day
  • National Bowtie Day
  • National Chop Suey Day, More Herbs Less Salt Day
  • National Toasted Marshmallow Day, Grief Awareness Day, Frankenstein Day
  • National Trail Mix Day, National College Colors Day

A great way to post about national or international holidays is to simply announce the day and ask your followers a question about it. For example, “Happy National Lazy Day. Are you working hard or hardly working today?”

You can also use holidays for a one-day promotion, for example, “Tomorrow is National Senior Citizens Day, seniors come in for a 10% discount for the entire day!”

Another engaging way to post about holidays is to show how your company celebrates them. For example, add a few photos of employees and caption them with a joke that person told for National Tell a Joke Day. Or just a picture of your team eating creamsicles on August 14th!

End-of-Summer Themes

You don’t want to oversaturate your social feed with a different holiday-related post everyday… realistically you should limit them to a handful per month. However, that doesn’t mean your other posts can’t be timely and relevant.

  • Vacations/Travel
  • Back to School
  • Beaches
  • Barbeques
  • State Fairs

Use these tips to beef up your social media calendar for August! How does your business engage its online audience during the summer? Drop us a comment below to let us know what creative ways you find to connect with your target market on social media.

Looking ahead? Check out our guide to September and October social media marketing ideas. 

Thanks for reading, we hope this article was useful and informative. Be sure to subscribe to our newsletter for more updates and marketing tips! If you ever have a marketing-related question or want a comprehensive analysis of your business’ marketing strategy, feel free to give us a call at (877) 655-9655. You can also find more information about our services on our website. Get in touch with us and find out how we can help you grow your business!

john k
Article by John Kennedy

Born and currently based in Lowell, Massachusetts, John is an impassioned copywriter and Olly Olly’s fearless Content Manager.

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